Recently, I had lunch with a bright young product manager trying to perfect the process for deciding which features to include in his next product release.  Skipping past theory about “internal ROI” and other quantitative approaches, we talked about having to choose among the many demands for enhancements from sales teams: that MRDs are only the starting point in an ongoing lobbying campaign for product improvements.  In other words, product managers will always have to manage the emotional world of people and internal politics. Continue reading →