Product Camp Silicon Valley 2012

Five years after the first PCamp, it’s thrilling to see Product Camps become a global phenomenon.  Over the next few months, we’ll see events in Austin, Vancouver, St. Louis, Washington and Boston.  Last year’s far-flung camps included London, Amsterdam, Bangalore and Melbourne.   The world’s biggest Product Camp, of course, is here in Silicon Valley on March 24th. A sell-out crowd of 650+ is assured.

Product Camp 2012 5 years Continue reading

Moving Up To Director

director's chairIn the second of three posts about the product management hierarchy, we’ll focus on technology product managers (PMs) who’ve been in their jobs long enough to consider what comes next.  (User story: “As a Senior Product Manager, I want to be promoted to Director so that I get more money and respect and glory.”)

Let’s break this problem into a few parts: likely candidates for promotion; how the Director job differs from line Product Management; and ways to show that you’re ready for a bigger role. Continue reading

Webcast with John Peltier

John Peltier is a seasoned product manager out of Atlanta, and does a periodic  John Peltierwebcast with guest product folks posted on his Product Owner Vision blog.  He generously included me in an interview posted on12 December.  We recorded a half hour discussion covering:

  • How Product Camps can increase awareness among senior and executive level product management
  • How product managers can help engineering organizations to understand what product managers do outside of engineering to help ensure the success of a product
  • Options for a product manager to advance in the field

Listen to the entire session here.

Product Management Essentials for Project / Program Managers

IEEE Technology Management Council hosted a talk by Rich Mironov, primarily for program and project managers as an introduction to product management.

“ProDUCT management is a murky role: poorly understood and inconsistently practiced across tech companies. It’s often confused with proGRAM management and proJECT management. Yet done well, product management is often a driver of IEEE TMCmarket success and effective development.” This session helped define the basics of product management, contrasted them with project/program management, and identified ways for all of us to work more effectively together.  An interesting, very energetic discussion followed, bridging various organizational gaps.
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How Engineering Can Work Better with Product Management

SDForumAs a break from stealth start-up work, I led a discussion for SDForum’s Engineering Leadership SIG on “How Engineering Can Work Better with Product Management.”  This was a VERY spirited discussion…
We gathered some (good and bad) experiences from attendees about their interactions with product management, tried to define what the PM role is, and shared some thoughts on how to cooperate better for great products and organizations. Lots of questions about how to get into product management, and why people would stay in such a role! Continue reading

‘Getting Promoted’ Talk at SV ProdCamp

svpcampThis year’s Silicon Valley Product Camp (the fourth!) drew the largest crowd ever of product managers and product marketers to share, network, learn and have fun! Estimated at almost 600 and hosted at eBay’s Paypal/San Jose location, it pulled attendees from around the continent for nearly 40 sessions.  It also included a job fair with a dozen local companies.  I was honored to be emcee and event coordinator emeritus, having passed PCamp management to new leadership.

I ran a session on Understanding the Next Job Up and Getting Promoted

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Leadership, Trust and Pronouns

I’m struck by the words people choose, and by how their pronouns reflect their management style. In particular, I’m working with a team that’s been hungry for leadership and trust – and is now blossoming. This provides me with an excuse to recap what we all (should) know about leadership, trust, and how the words we use shape the behavior of our organizations.

dictionaryA thoughtful choice between “I” and “we” and “you” is a reflection of the workplace emotional temperature: are managers and executives motivating line employees to do their best, or “throwing them under the bus?” Are we rewarding cross-functional cooperation and market impact, or angling for promotion and impressing our peers? Continue reading

Reducing Risk Through Agile Product Planning (webinar)

What: “Reducing Risk through Agile Product Planning” webinar
When:  June 2nd, 10:00am PST / 1:00pm EST
Speaker: Rich Mironov, Principal, Mironov Consulting
Replay the webinar here

This webinar is part of Accept’s Agile Management Series, which also includes speakers from Forrester and PRTM.
Agile development teams focus on delivering products faster and with higher quality, reducing the risk of being “late to market.”  But product managers also worry about business risks including: building the wrong product, missing profitable segments, and constant roadmap changes.  How can we apply agile product planning to reduce our overall business risk?

Where Does (Should) Strategy Live in Your Company?

Rich Mironov gave a talk at SDForum’s Marketing SIG on where/how to build strategy in (young) tech companies. SDForum

What:  Where Does (Should) Strategy Live in Your Company?
Where: Marketing SIG @ DLA Piper,  2000 University Ave, Palo Alto
When: April 12, 6:30pm – 9:00pm   event page
PDF of the slides

Where does/should strategy live in your company?

Technology companies tend to break strategy into functional pieces: the CTO is responsible for a technology strategy, Marketing has a lead generation strategy and a customer/segmentation strategy, product managers each have a product strategy, Sales drives a channel/partner strategy.  Often there’s a disconnect between these groups and their various strategies.  This is even more frequent among software companies deploying agile development practices, since Engineering often sets up its own customer showcases and gathers some product requirements.

So what are the necessary elements to a company/business unit strategy, and who should participate?  Some companies create strategy departments, which risk losing touch with product groups.  Others form ad hoc teams pulled from various functions.  Rich talked through some of the ingredients for good strategy, who needs to participate/collaborate, and some organizational models for making it work at start-ups and small single-product companies.