Moving Up To Director

director's chairIn the second of three posts about the product management hierarchy, we’ll focus on technology product managers (PMs) who’ve been in their jobs long enough to consider what comes next.  (User story: “As a Senior Product Manager, I want to be promoted to Director so that I get more money and respect and glory.”)

Let’s break this problem into a few parts: likely candidates for promotion; how the Director job differs from line Product Management; and ways to show that you’re ready for a bigger role. Continue reading

Webcast with John Peltier

John Peltier is a seasoned product manager out of Atlanta, and does a periodic  John Peltierwebcast with guest product folks posted on his Product Owner Vision blog.  He generously included me in an interview posted on12 December.  We recorded a half hour discussion covering:

  • How Product Camps can increase awareness among senior and executive level product management
  • How product managers can help engineering organizations to understand what product managers do outside of engineering to help ensure the success of a product
  • Options for a product manager to advance in the field

Listen to the entire session here.

Product Management Essentials for Project / Program Managers

IEEE Technology Management Council hosted a talk by Rich Mironov, primarily for program and project managers as an introduction to product management.

“ProDUCT management is a murky role: poorly understood and inconsistently practiced across tech companies. It’s often confused with proGRAM management and proJECT management. Yet done well, product management is often a driver of IEEE TMCmarket success and effective development.” This session helped define the basics of product management, contrasted them with project/program management, and identified ways for all of us to work more effectively together.  An interesting, very energetic discussion followed, bridging various organizational gaps.
Continue reading

How Engineering Can Work Better with Product Management

SDForumAs a break from stealth start-up work, I led a discussion for SDForum’s Engineering Leadership SIG on “How Engineering Can Work Better with Product Management.”  This was a VERY spirited discussion…
We gathered some (good and bad) experiences from attendees about their interactions with product management, tried to define what the PM role is, and shared some thoughts on how to cooperate better for great products and organizations. Lots of questions about how to get into product management, and why people would stay in such a role! Continue reading

‘Getting Promoted’ Talk at SV ProdCamp

svpcampThis year’s Silicon Valley Product Camp (the fourth!) drew the largest crowd ever of product managers and product marketers to share, network, learn and have fun! Estimated at almost 600 and hosted at eBay’s Paypal/San Jose location, it pulled attendees from around the continent for nearly 40 sessions.  It also included a job fair with a dozen local companies.  I was honored to be emcee and event coordinator emeritus, having passed PCamp management to new leadership.

I ran a session on Understanding the Next Job Up and Getting Promoted

Continue reading

Leadership, Trust and Pronouns

I’m struck by the words people choose, and by how their pronouns reflect their management style. In particular, I’m working with a team that’s been hungry for leadership and trust – and is now blossoming. This provides me with an excuse to recap what we all (should) know about leadership, trust, and how the words we use shape the behavior of our organizations.

dictionaryA thoughtful choice between “I” and “we” and “you” is a reflection of the workplace emotional temperature: are managers and executives motivating line employees to do their best, or “throwing them under the bus?” Are we rewarding cross-functional cooperation and market impact, or angling for promotion and impressing our peers? Continue reading

Reducing Risk Through Agile Product Planning (webinar)

What: “Reducing Risk through Agile Product Planning” webinar
When:  June 2nd, 10:00am PST / 1:00pm EST
Speaker: Rich Mironov, Principal, Mironov Consulting
Replay the webinar here

This webinar is part of Accept’s Agile Management Series, which also includes speakers from Forrester and PRTM.
Agile development teams focus on delivering products faster and with higher quality, reducing the risk of being “late to market.”  But product managers also worry about business risks including: building the wrong product, missing profitable segments, and constant roadmap changes.  How can we apply agile product planning to reduce our overall business risk?

Where Does (Should) Strategy Live in Your Company?

Rich Mironov gave a talk at SDForum’s Marketing SIG on where/how to build strategy in (young) tech companies. SDForum

What:  Where Does (Should) Strategy Live in Your Company?
Where: Marketing SIG @ DLA Piper,  2000 University Ave, Palo Alto
When: April 12, 6:30pm – 9:00pm   event page
PDF of the slides

Where does/should strategy live in your company?

Technology companies tend to break strategy into functional pieces: the CTO is responsible for a technology strategy, Marketing has a lead generation strategy and a customer/segmentation strategy, product managers each have a product strategy, Sales drives a channel/partner strategy.  Often there’s a disconnect between these groups and their various strategies.  This is even more frequent among software companies deploying agile development practices, since Engineering often sets up its own customer showcases and gathers some product requirements.

So what are the necessary elements to a company/business unit strategy, and who should participate?  Some companies create strategy departments, which risk losing touch with product groups.  Others form ad hoc teams pulled from various functions.  Rich talked through some of the ingredients for good strategy, who needs to participate/collaborate, and some organizational models for making it work at start-ups and small single-product companies.

P-Camp ‘10: Thinking Like an Agile Product Manager


At Silicon Valley P-Camp ‘10 (March 13th), Rich Mironov led a session on “How Agile Changes Waterfall PM Processes and Thinking.”  This was a tall order for a 45-minute colllaborative session with 120+ attendees, so we ran a real-time exercise in creating, prioritizing and attacking a backlog of agile PM issues.  The room was full of enthusiastic attendees, both agile veterans and newbies, with good insights/advice from the crowd.
intro slide set
Agenda:

  • Handful of level-setting slides (< 15 minutes) – see the slides
  • Prioritize and time-box questions / issues raised by the group, i.e. build a backlog (< 10 minutes)
  • Tackle issues based on priority (20 minutes, allocated 5 minutes each for top 4 issues)
  • Thumbnail retrospective (3 minutes)

Rather than just talking about agile thinking and agile processes, we did a tiny re-enactment of some key process steps.  The group raised 7 issues and ranked them as follows:

1. How much should/must we document requirements? – TIME-BOXED to 5 MINUTES
2. How to prioritize a list of 100 items (tools and strategies for handling long lists) – TIME-BOXED to 5 MINUTES
3. Where does UED/UI fit?  We added architecture, since that has many of the same issues. – TIME-BOXED to 5 MINUTES
4. Agile metrics – TIME-BOXED to 5 MINUTES
5. How to deal with waterfall thinkers?
6. What to do about opinionated chickens (i.e. those who are interested but not committed)
7. What about engineers who don’t like product management?

This helped remind us of the essential nature of backlogs: that we don’t get everything done in any one iteration or release, but attacking the highest priority items gets them done first.  In our (very limited) 5 minutes per topic, there were good suggestions and solutions from the floor, including (by topic):

1. Attack requirements iteratively, with less detail up front and more as teams engage with specific stories and raise questions; aim for ‘just enough’ based on team’s knowledge; do enough to motivate the next discussion with Dev team.
2. Prioritize only the top portion (e.g. 30 items) of your list and leave the rest for last; use a scoring/weighting scheme spreadsheet to group and rank items; apply various tools called out by the participants
3. Rich’s strong bias that a UED framework must exist at the beginning of a project, just as a product architecture must exist if this is a complex cross-team effort, and just as a business model/customer segmentation theory must be in place before spending lots of money on development.  Sketching of the “one ahead, one behind” model for designing and testing UED elements.
4. A very brief extension past team’s story velocity toward economic value metrics per story or epic.

In a whirlwind retrospective (purely for structural completeness), the collective wisdom was that next time we might actually propose solutions to the above rather than just talking briefly about them.

Some of this material was lifted from earlier discussions and presentations on product manager/product owner issues, for instance this Product Camp NYC talk.