Customer Input and Planning Horizons (Haas Executive Education)
Rich Mironov returned to the Haas School’s Product Management Executive
Education [http://executive.berkeley.edu/programs/product-management] series,
“Product…
Market Thinking
142 posts
Disruptive Pricing Units
During a miserable week of domestic air travel during June, I noticed new fees suddenly appearing for checked baggage and…
Grocers and Chefs: Software Service Models
This article captured an April 2007 talk I did at SVPMA [http://www.svpma.org].
The original slide deck is…
Service Revenue and Upsell Marketing
Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”). I’m seeing ever-growing interest from business customers…
Burning Your Boats
I spent 2006 consulting to small tech companies, including seven months as an interim executive. I also nearly co-founded a…
Crowding Out Tech Support
This week, there’s been a lot of discussion in the blogosphere and popular press about “crowdsourcing” — empowering crowds of…
Avoiding the Post-Course Correction
As early as 1961, Soviet and American space scientists planned for mid-course corrections: those tiny bursts of rocket power designed…
Owning the Gap
Product managers are usually the people who “own the gap” for their specific products: identifying all of the missing or…
Open Source: Tree Museums
2005 was a great year for open source developers and solutions, with a dramatic boost in credibility, tools and respect.…
Sharks, Pilot Fish, and the Product Food Chain
When you’re launching a new venture, one of your hungry competitor earliest considerations is how your innovation might fit…
Girls Getting a Head Start(-Up)
Most founders of VC-backed start-ups tend toward technical degrees, MBAs and
forty-something gray hair – with a strong male bias. Here…
Risk-Sharing and Customer-Perceived Value
Whenever customers buy your product or service, there’s a leap of faith that they will get value from you.…