Four Laws Of Software Economics (Part 3)
Our two previous posts noted that your development team will never, ever be big
enough to catch up with your…
Customer Thinking
32 posts
Enhancement Requests are Personal and Political, Not Just Analytical
As deeply data-driven, analytical product managers (or product owners or
business analysts or development leads), we’d like to pretend…
What’s Your Strategic App?
If your company is in the software business, then you know which applications
are strategic: the ones you sell to…
4 Mistakes that Product Executives Should Avoid
I spent some time this week with an executive who’s taking on a VP Products
(VPP) role for the…
Very simple customer savings/ROI template
One of the first things I ask about with a new product team is “how will a customer justify paying…
Risk-Sharing and Customer-Perceived Value
Whenever customers buy your product or service, there’s a leap of faith that they will get value from you.…
What’s Your Pricing Metric?
I’m often involved in pricing discussions, which are typically introduced as
“what’s the right price for my product?…
"Goldilocks" Packaging
Established companies in established markets generally have some standard ways
to package and price their new offerings. Product extensions are…