Videocast: Mastering C-Suite Persuasion
I had the honor of joining Bosky Mukherjee for a free-wheeling discussion about product leadership, the language of money, and the obligations we (as leaders and managers) owe to the great individuals who work for us. Bosky is a product coach and runs PMDojo. Give a listen.
Topics that we dug into:
- What our go-to-market partners (sales, operations, marketing) care about. What in our product launch or update is important to them? How are we helping them meet their goals (versus our PM-specific goals)?
- Talking with execs in the language of money – how will this help our top-line revenue? roughly how many new customers do we think this will bring in? Order-of-magnitude operational savings if we build Y or implement Z?
- What to do (and think) when a senior PM on my team tells me they are starting to look outside our company for better opportunities/growth?