Third Annual Silicon Valley Product Camp

The third annual Silicon Valley Product Camp (aka P-Camp) was the largest gathering of product managers ever! 550 product managers got together for a Saturday of discussions, talks, panels, networking, fun, food, t-shirts and surprises. Under the leadership of SVPMA and with Yahoo! generosity. 34 sessions, talks and panels were chosen from 70 proposals, for a long day of collaboration and participation.

What is P-Camp? Now spreading around the world as Product Camps, it is a one-day gathering of product folks to share, present, network, learn, laugh and discuss. Full event details at http://pcamp10.weebly.com/ . A list of events in other cities (countries) is maintained at ProductCamp.org.

What: Silicon Valley P-Camp 2010
When: Saturday, March 13, 2010, 8AM to 4PM
Where: Yahoo! HQ, Building C, 701 First Ave, Sunnyvale
Cost: FREE! Included lunch and a P-Camp ‘10 t-shirt

The biggest-ever P-Camp used an online voting model to create an agenda for the morning and a live “dot-voting” model for the afternoon. (Rich ran a session on agile PM thinking.) Here was our final agenda:

10AM

Why would anyone want to hire YOU? (Barbara Nelson)
Practical metrics for any product manager (panel led by Greg Cohen, Tom Grant, DuttaSatadip)
Visualize Product Success (Michael Deutch)
First two years in the life of a Product Manager (Rishi Bhargava)
Avoiding the Top 7 Mistakes Bringing New Products to Market (Steve Tennant)
PM Productivity: How To Get Twice as Much Done in Half the Time (Brian Lawley)
Product Management in a Start-Up Environment (Adam Birch)

11AM

What do buyers really want? (Alan Armstrong)
Anthropology for the Product Manager (Paula Gray)
Domain Knowledge: Does it Matter? (Larry McKeogh)
Use of Social Media for Product Marketing Research (Scott Gilbert)
Segmenting Customers: How to do it quickly and effectively to improve products (Dutta Satadip),
Agile product managers: how agile changes waterfall PM processes and thinking (Rich Mironov)
How to Create a Compelling Financial Model for Your Business Plan (panel led by Nupur Thakur)

115PM

Positioning your most important product: YOU (John Mansour)
Finding product/market fit through customer development (Cindy Alvarez)
Making Web 2.0 work for product management (Andrew Filev)
Lean product management (Greg Cohen)
Credibility and authority for product management & product marketing (Alan Armstrong)
How to create innovative ideas at will (Susan Robertson)
Innovation games in agile practice (Nancy Frishberg)

215PM

Creating your most persuasive messaging/value proposition (Michael Cannon)
Use on-line communities to turbo-charge your product roadmap (Scott Blacker)
Product strategy 101 (Sue Raisty-Egami)
Productivity tools and tips in product management (Michael Deutch)
Measuring business value for partners and communities (Russ Thomas)
How to be a phenomenal product manager (Brian Lawley)
Product management and branding in a services oriented business (Adam Birch)

315PM

Agile requirements gathering (Chris Sims)
Story craft (Dennis Britton)
Cloud Software (Saas) PM: How does it differ from traditional software PM? (John Ahlander)
Prototyping for PM; get your ideas tested and shown fast (Etay Gafni)
So engineering makes all the key decisions (Phil Burton)
How to choose the right methodologies to gather customer input (Jen Berkley)

10AM

11AM

115PM

215PM

315PM

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