The third annual Silicon Valley Product Camp (aka P-Camp) was the largest gathering of product managers ever! 550 product managers got together for a Saturday of discussions, talks, panels, networking, fun, food, t-shirts and surprises. Under the leadership of SVPMA and with Yahoo! generosity. 34 sessions, talks and panels were chosen from 70 proposals, for a long day of collaboration and participation.
What is P-Camp? Now spreading around the world as Product Camps, it is a one-day gathering of product folks to share, present, network, learn, laugh and discuss. Full event details at http://pcamp10.weebly.com/ . A list of events in other cities (countries) is maintained at ProductCamp.org.
What: Silicon Valley P-Camp 2010
When: Saturday, March 13, 2010, 8AM to 4PM
Where: Yahoo! HQ, Building C, 701 First Ave, Sunnyvale
Cost: FREE! Included lunch and a P-Camp ‘10 t-shirt
The biggest-ever P-Camp used an online voting model to create an agenda for the morning and a live “dot-voting” model for the afternoon. (Rich ran a session on agile PM thinking.) Here was our final agenda:
10AM
- Why would anyone want to hire YOU? (Barbara Nelson)
- Practical metrics for any product manager (panel led by Greg Cohen, Tom Grant, DuttaSatadip)
- Visualize Product Success (Michael Deutch)
- First two years in the life of a Product Manager (Rishi Bhargava)
- Avoiding the Top 7 Mistakes Bringing New Products to Market (Steve Tennant)
- PM Productivity: How To Get Twice as Much Done in Half the Time (Brian Lawley)
- Product Management in a Start-Up Environment (Adam Birch)
11AM
- What do buyers really want? (Alan Armstrong)
- Anthropology for the Product Manager (Paula Gray)
- Domain Knowledge: Does it Matter? (Larry McKeogh)
- Use of Social Media for Product Marketing Research (Scott Gilbert)
- Segmenting Customers: How to do it quickly and effectively to improve products (Dutta Satadip),
- Agile product managers: how agile changes waterfall PM processes and thinking (Rich Mironov)
- How to Create a Compelling Financial Model for Your Business Plan (panel led by Nupur Thakur)
115PM
- Positioning your most important product: YOU (John Mansour)
- Finding product/market fit through customer development (Cindy Alvarez)
- Making Web 2.0 work for product management (Andrew Filev)
- Lean product management (Greg Cohen)
- Credibility and authority for product management & product marketing (Alan Armstrong)
- How to create innovative ideas at will (Susan Robertson)
- Innovation games in agile practice (Nancy Frishberg)
215PM
- Creating your most persuasive messaging/value proposition (Michael Cannon)
- Use on-line communities to turbo-charge your product roadmap (Scott Blacker)
- Product strategy 101 (Sue Raisty-Egami)
- Productivity tools and tips in product management (Michael Deutch)
- Measuring business value for partners and communities (Russ Thomas)
- How to be a phenomenal product manager (Brian Lawley)
- Product management and branding in a services oriented business (Adam Birch)
315PM
- Agile requirements gathering (Chris Sims)
- Story craft (Dennis Britton)
- Cloud Software (Saas) PM: How does it differ from traditional software PM? (John Ahlander)
- Prototyping for PM; get your ideas tested and shown fast (Etay Gafni)
- So engineering makes all the key decisions (Phil Burton)
- How to choose the right methodologies to gather customer input (Jen Berkley)
Sponsors
We’re grateful to P-Camp’s sponsors, starting with SVPMA and Yahoo!
Additional gold sponsors: 280 Group, FusionCharts, Pragmatic Marketing, Sequent Learning,The UC Berkeley Center for Executive Education and Zigzag Marketing.
Silver sponsors: Accept Software, Enthiosys, Innovation Games, Pivotal Product Management, Primary Intelligence, Sure Product Consulting, Splunk, UltimateinSuccess and Wrike.