Market Thinking • 1 min read Pricing, Business Models, and What Things are Worth (Workshop) Rich Mironov led a workshop for SVPMA on “Pricing, Business Models, and What Things are Worth: How to make money…
Pricing • 1 min read Strategic Pricing for Start-Ups and New Products Rich Mironov led a discussion for SDForum’s Marketing SIG and Start-up SIG What: “Strategic Pricing for Start-ups, New Products…
Agile • 3 min read Company-Wide Business Agility and the Soviets Until recently, most of the discussion around Agile has been strictly limited to software development teams. We focused on building…
Market Thinking • 2 min read Social Animals in Lone Wolf Roles Part of P-Camp‘s excitement was gathering so many product managers together in person – twice last year’s attendees – for…
Organizations • 3 min read Second Annual P-Camp Led by Rich Mironov, Enthiosys was thrilled to host and co-sponsor the second annuual P-Camp. It had twice the attendees…
Agile • 3 min read Adding Outbound to Cross-Functional Teams Lately, there’s been lots of discussion about whether Agile is strictly a software development methodology, without major impact on…
Market Thinking • 1 min read Strategic Pricing (MIT Sloan School) Rich Mironov gave a talk at MIT’s Sloan School of Management on “Strategic Pricing for Start-ups, New Products and…
Agile • 3 min read More Chefs and Agile Restauranteurs As more of our clients have moved to agile software development, we’ve seen a growing need for business agility:…
Market Thinking • 3 min read How Well Can You Predict The Future? It’s been a very tough quarter for economic forecasters, quota-carrying sales teams and CEOs. The sudden downturn even caught…
Market Thinking • 3 min read Understanding the Opportunities of Buy-Side Economics As CEOs of our products, we product managers have a lot to do. Traditionally, this has included “build-versus-buy” decisions. The…
Market Thinking • 1 min read Customer Input and Planning Horizons (Haas Executive Education) Rich Mironov returned to the Haas School’s Product Management Executive Education [http://executive.berkeley.edu/programs/product-management] series, “Product…
Market Thinking • 4 min read Disruptive Pricing Units During a miserable week of domestic air travel during June, I noticed new fees suddenly appearing for checked baggage and…