"Business Cases are Stories about Money" (Video from Product@Heart)

I joined an International all-star group of speakers and workshop leaders for Product at Heart in Hamburg on Sept 11-13. Here's my talk called "Business Cases Are Stories about Money"

This was a great 3-day event with a half-day product leadership forum, workshops, and : main conference with speakers including Melissa Perri, Kate Leto, Fabrice des Mazery, Bruce McCarthy, and me.

Many thanks to Petra Wille, Arne Kittler, and the whole conference team.