Product Management of Complex B2B Products (Software + Hardware + Services)

Host: Product Focus
Time: Tuesday 12 April 2022
Location: online

We talked about the fundamental differences between software, hardware/physical products, and services product management. Many companies have products that combine these different elements or are introducing more software and service elements into their traditionally hardware-based businesses. These have fundamentally different economic models, which will drive product management choices, organizational structures, and measures of success.  How does it all work?