AMA on Working with Sales and Executives

Richard Mironov -

Rich joined Product Tank Des Moines/Ames for an “Ask Me Anything” session on working with sales and executives — ensuring they have the appropriate input without undue influence over product decisions.

We touched on:

  • What do we mean by ‘enterprise’?
  • Sales people do what we pay them to do (not necessarily what we want them to do)
  • Suggestions for B2B product people getting access to current customers for research discussions (when Sales isn’t excited about this)
  • Shifting from sales-led feature wish lists product-led  market value
  • Why pricing/packaging should live in Product rather than in Sales

Some audio issues at my end with the recording, but here it is…