As CEOs of our products, we product managers have a lot to do.  Traditionally, this has included “build-versus-buy” decisions. The debate often hinged on whether technical tasks were “core” or just “context”.  Over the last decade, this has shifted from “build-versus-buy” to “buy-versus-buy” as we balance more kinds of internal and external resources.  Here are some thoughts on sizing various “buying” opportunities to keep products shipping and revenue flowing. Continue reading →