It’s been a very tough quarter for economic forecasters, quota-carrying sales teams and CEOs. The sudden downturn even caught GE’s legendary planners by surprise. If you’re an executive at a technology company, you may already have started an FY09 planning process to re-examine staffing, product investments and revenue. These already bake in your core business assumptions, though, so you should “stress test” your assumptions using scenario planning. Continue reading
How Well Can You Predict The Future?
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