Lately, there’s been lots of discussion about whether Agile is strictly a software development methodology, without major impact on the outbound parts of a software company, or whether it’s driving broad changes in how companies deliver value to their markets. At Enthiosys, we’re seeing the move to business agility: applying agile techniques beyond software development as a source of tangible company benefits. Continue reading
Rich Mironov gave a talk at MIT’s Sloan School of Management on “Strategic Pricing for Start-ups, New Products and Innovations.” This was for Sloan/MIT students and community members only, hosted by the MoMIT, MIT Mobile Media and Internet Technology Club.
What: “Strategic Pricing for Start-ups, New Products and Innovations”
When: Noon, Feb 25th (Weds)
Where: Sloan School/MIT, 50 Memorial Drive, Cambridge, MA
The talk was on basics of pricing strategy for start-ups and companies with truly new offerings – that don’t have existing competitors or market assumptions about prices, pricing units, or business models. It includes a real-life case study from a successful (IPO) start-up where Rich led product management/product marketing/pricing.
