Yearly Archives: 2009

Celebrating Product Management (webinar)

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Rich Mironov joined a Product Management View panel for a 2009 end-of-year webinar:

What: “Celebrating Product Management – Looking back, pressing forward”
When: Wed, Dec 23, 2009
Listen to the webcast

Jim Holland moderated a special Product Management View holiday discussion with Rich Mironov, Scott Sehlhorst and Michael Hopkin. We reviewed 2009, made some predictions for 2010, and took questions from attendees.  “In this season of friendship and relations, we bundle up from the cold and let our thoughts of gratitude move toward the shared experiences of Product Managers everywhere.”
Product Management View

Agile Product Manager Dilemma

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Rich Mironov presented a talk on “The Agile Product Manager/Product Owner Dilemma” at PMEC in San Jose.  This generated some lively discussion about how Product Management is different in agile organizations (especially Scrum teams) and the challenges of Product Owners who lack Product Management support or experience.

What: “The Agile Product Manager/Product Owner Dilemma”
Part of: PMEC 2009, AIPMM’s Product Management Education Conference
When: Tues, Nov 17th at 11:00 AM as part of a two-day event
Where: The Fairmont San Jose, 170 South Market Street, San Jose, CA, www.aipmm.com/pmec

Rich has championed discussions within the Agile community about the need for product strategy and business-level planning – and how it needs to wrap around the software development process.  He is one of very few people bridging the PM and Agile communities.

PMEC09

Battle of the PM Blogs (panel)

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Rich Mironov moderated a panel at PMEC called “Battle of the PM Bloggers.”  As a long-standing writer and practitioner of product management, he brought a few decades of PM podium time to the event.

What: “Battle of the PM Bloggers” panel and competition

Part of: PMEC 2009, AIPMM’s Product Management Education Conference

When: Tues, Nov 17th at 4:00 – 5:00 PM as part of a two-day event

Moderator:  Rich Mironov

Participants: top 10 PM bloggers

Where: The Fairmont San Jose, 170 South Market Street, San Jose, CA, www.aipmm.com/pmec

AIPMM took AllTop’s list of the top 10 product management blogs, and invited each of those bloggers to join a panel.  Each got a few minutes to explain why he/she should be selected at the #1 PM blogger.

PMEC09

Site Licenses and Other Real-World Intrusions

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We recently finished a major pricing exercise with a start-up in the enterprise software space: tuning up their prices, improving their upgrade model, and looking at alternative pricing metrics (i.e. what to meter when quantifying the customer’s usage).  A great opportunity to match quantitative models against actual customer behaviors.

During the engagement, the client’s sales team identified some real-world messiness that we (as product managers) would prefer to ignore: high-end customers who demand enterprise-wide licenses – instead of limited-use licenses tied to volume.  These are sometimes called “all you can eat” or AYCE deals.  Let’s describe the situation, then explore a few of the messy conclusions. Continue reading →

Role of PM When Development Goes Agile (webinar)

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Steve JohnsonSteve Johnson, Pragmatic Marketing Instructor, and Rich Mironov, Enthiosys CMO, co-presented a webinar.

What: Role of Product Management When Development Goes Agile
When: Friday, Nov 6th, 10:00 AM – 11:00 AM PST

Replay the recorded webinar here

Rich MironovThe Pragmatic Marketing Framework has guided product managers for more than 15 years. Periodically – and very carefully – Pragmatic Marketing updates it to align with current best practice.

This webinar is an update to the “Role of Product Management When Development Goes Agile” session presented last year.
What is the role of product management in an agile environment? Is the role of product owner something different? Developers often see product managers as technical resources. Agile seems to have made this orientation worse, with product managers getting pulled into deeper, tactical activities. But spending so much time with internal teams means less time spent in the market as a resource for strategy and business thinking at the product level.

Rich and Steve co-chaired the new Agile Product Manager/Product Owner track at this year’s Agile 2009 conference.

Keeping Your Product Management Job

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Rich Mironov gave a talk to the Northern California Product Development and Management Association (Norcal PDMA).

What: “Keeping Your Product Management Job: Understanding what your internal counterparts really want from you”
When: Weds, October 21, 6:30 – 8:30 PM
Where: Hilton Garden Inn 840 E. El Camino Real, Mountain View
We also gave away autographed copies ”The Art of Product Management”

PDMAProduct management is a complex role which varies widely from company to company.  It’s hard enough to figure out what your priorities and boundaries are, and then to educate your executives on how to recognize good product management.

Even harder is to get recognition for your contributions from your peers/constituents in Sales, Engineering and the executive suite. Each sees only a portion of what product management does, yet can block your career advancement.  This discussion will cover the expectations and typical friction points between PM and other key groups.

Keeping Your Product Management Job

View more presentations from Rich Mironov.

Agile 2009: Product Management/Ownership and Business Agility

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Now that I’m unpacked from Agile 2009 in Chicago, I wanted to share a few highlights from the conference:

[1]  Product Manager/Product Owner track.  On behalf of Enthiosys, I was proud to chair a new track this year for product manager/product owner topics and speakers, co-chaired by Steve Johnson of Pragmatic Marketing with able help from Scott Sehlhorst, Laureen Knudsen and Jennifer Fawcett.  This let us highlight growing discussion (and spark some energetic disagreements) about who-does-what in agile product management and product ownership, and the need to inject solid product strategy and serious business inputs into agile software development processes.  Continue reading →

EOL from the Customer’s POV

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As seasoned product managers, most of us eventually have to phase out old versions and completely eliminate old products.  This is called End of Life (EOL) or End of Service (EOS), and is important weed-clearing.  It’s generally motivated by our internal economic needs: rebalancing resources in our product portfolio, reducing support costs, moving customers to the latest version, abandoning products that can’t pay for themselves.

Continue reading →

Forrester Podcast with Tom Grant

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The Heretech is Tom Grant‘s blog for Forrester on technology product management.  His August 18th podcast with Enthiosys CMO Rich Mironov covered a range of topics including agile and PM; product innovation and B2B products worth loving; where to look internally for good PM candidate; parenting as metaphor for product management; and dinosaur extinction theories.

Tom’s light touch and literary allusions (“Dinosaurs in the Hands of an Angry God”) always make for good listening.

Hear this podcast

Heretech